Full Job Description
About Us
At Dominos, we pride ourselves on being a leader in the quick-service restaurant industry, pioneering fresh ideas and delicious offerings. Our corporate headquarters in Denham Springs, Louisiana, is the hub of innovation and creativity. We are committed to delivering exceptional experiences to our customers across the nation, and we know that starts with exceptional talent. We are currently on the lookout for a passionate and skilled Digital Content Strategist to join our dynamic team.
Position Overview
As a Digital Content Strategist, you will play a pivotal role in enhancing our brand's online presence and engagement. Your primary focus will be to develop and implement innovative content strategies that drive consumer awareness, engagement, and conversion across all digital platforms. You will work closely with various teams, including marketing, design, and sales, to create content that resonates with our audience.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with our marketing goals and business objectives.
- Research and analyze market trends, audience behavior, and competitive landscape to inform content creation.
- Collaborate with cross-functional teams to produce high-quality content, including blog posts, social media updates, video scripts, infographics, and more.
- Manage and enhance our social media presence through engaging content and strategies tailored to each platform.
- Utilize SEO best practices to improve organic search rankings and increase website traffic.
- Track, analyze, and report on the performance of content initiatives, utilizing data to refine future strategies.
- Maintain an active knowledge of emerging digital technologies and trends, ensuring our content strategies remain cutting-edge.
- Establish a content calendar to streamline production and ensure timely delivery of content.
- Support brand consistency across all digital channels and marketing materials.
Skills and Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Content Strategist or similar role, preferably in the food service or retail industry.
- Exceptional writing, editing, and storytelling skills.
- Strong understanding of SEO principles and tools (Google Analytics, SEMrush, etc.).
- Familiarity with social media platforms and effective content strategies for each.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Enthusiasm for data-driven decision-making and the ability to translate analytics into actionable insights.
- Creative mindset with the ability to think outside the box and push boundaries in digital content creation.
- Proficient in content management systems (CMS) and design tools (e.g., Adobe Creative Suite, Canva).
Why Work with Us?
At Dominos, we believe in empowering our employees and fostering a culture of growth and creativity. When you join our team, you can expect:
- Competitive Salary: We offer attractive compensation packages to attract top talent.
- Comprehensive Benefits: Health, dental, and vision insurance, along with a retirement plan, paid time off, and more.
- Career Development: Opportunities for training, leadership development, and promotions within the company.
- Innovative Work Environment: Collaborate with a diverse team of forward-thinkers who are passionate about delivering exceptional service and products.
- Community Engagement: A chance to participate in community initiatives and give back to the local area of Denham Springs.
- Work-Life Balance: Flexible working hours and a supportive environment that understands the importance of personal time.
Location
Located in the heart of Denham Springs, Louisiana, our office is easily accessible and surrounded by numerous amenities. Enjoy the small-town charm and community spirit while being part of a major corporation driving growth and innovation.
How to Apply
If you are a results-oriented professional with a passion for digital marketing and content strategy, we would love to hear from you! Please submit your resume along with a cover letter detailing your relevant experience and showcasing your creative portfolio.
Join Our Team!
Become a vital part of our mission to deliver delicious experiences through innovative digital content strategies. Apply today and let’s create something extraordinary together!